The web's Optical Character Recognition (OCR) function serves as a helpful tool for customers, enabling them to swiftly scan their tire sidewall. This streamlines the process of identifying the appropriate tire size for their vehicle.

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📔 Project Overview

Hypotheses, goals & research questions

💡Problem Statement 🎯 Goals 💬  Research questions
Users who are unable to easily identify their tire size are now able to utilize the Anyline technology in the mobile shop by tire size flow. This technology is being considered for other fitment paths in the future. Identify opportunities for utilizing the OCR technology to support tire size identification. As we begin to ideate future implementation of this tool, what is the success of the current state?

Taking a look at Content Square, initially, let’s determine the current use of the OCR flow. From there, conducting research with users to identify areas of opportunity. |

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🛠️ The setup

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📌 Moderated Mobile Usability

Research Objective Conduct interviews with customers to understand mobile shopping preferences and behaviors
Research Approach In-person interviews with customers 1:1 in-store
Timeline March 2024

📝 The plan

Recruiting Strategy Details

Participant Recruitment Criteria Length of session Timeline
10 – 12
Android or iPhone users 30 minutes Start Date: Feb. 22nd
End Date: Mar. 25th

📝 Research Questions

  1. First, show me how you would shop by tire size for your vehicle.
  2. Let’s say you weren’t sure of your tire size, how would you determine what tires were the right fit?
  3. [probe to use scan tire wall] What are your thoughts on this feature?
  4. How does this help you in identifying your tire size?
  5. What’s missing or not meeting your needs?

💿 Data collection

I utilized Contentsquare to gather user insights for the OCR tool.

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📊 Findings

Below are recommendations based on the research completed from the Data insights and OCR Moderated Testing Insights

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Customer Quotes

I dont know where to scan. It would not have been my first thought to scan. I would probably shop by Vehicle instead. – Tatum the Pragmatist

If it worked properly would be fantastic - especially for motorcycle – Ryan the Expert

💡 Recommendations

<aside> âť“ What recommendations do you make based on the analysis of the findings?

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ℹ️ Executive Summary Report

OCR Report

Click the link below to access the comprehensive report that was presented to the leadership team.

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