Cart abandonment is a common problem for online retailers, resulting in lost sales and revenue. To reduce abandonment rates, businesses need to understand the reasons behind it and implement effective strategies. This overview will explore steps to minimize cart abandonment, including identifying friction points in checkout, bringing customers back to their cart after leaving the site, and investigating why users may leave their cart after adding products.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/1e129cee-a28d-4a77-a485-70276ff084f2/icons8-light-bulb.gif" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/1e129cee-a28d-4a77-a485-70276ff084f2/icons8-light-bulb.gif" width="40px" /> Take me to Solutions
</aside>
AB Testing Team
Figma
Content Square
Baymard
Analytics
Benchmarking
Cart Abandonment Rate
Checkout Conversion Rate
Cart abandonment by Device
Exit page analysis
Customer Segmentation
Checkout Funnel Analysis
UX Researcher • Full Report & Analysis via Content Square
This report seeks to identify issues that exist within checkout that might be causing this abandonment and propose potential solutions that could improve the checkout conversion rate. This report will also address options for getting the user to return to the site and complete their purchase after abandoning their cart.
At Discount Tire, in the last 92 days, our cart abandonment before hitting customer details flow
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/50137515-3dbf-4e85-96d4-6474b63aa806/icons8-goal.gif" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/50137515-3dbf-4e85-96d4-6474b63aa806/icons8-goal.gif" width="40px" />
Analyze friction points in the checkout process to prevent cart abandonment
Explore strategies to bring customers back to their cart after leaving the site
Identify reasons why users may leave their cart after adding products and address them to improve the shopping experience.
</aside>
The causes of shopping cart abandonment tend to remain unchanged regardless of the type of e-commerce website being analyzed:
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/29b11821-a56e-4dd0-b390-c08ea0b5859a/icons8-destination.gif" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/5d7d991a-e036-4ea0-9330-e824181f7da3/29b11821-a56e-4dd0-b390-c08ea0b5859a/icons8-destination.gif" width="40px" />
Pinpointing the specific stages within the checkout process where users are most likely to abandon their carts.
Minimizing friction and obstacles in the checkout process that may deter users from completing their purchases.
Developing and implementing an effective strategy to recover abandoned carts through communication without being overly intrusive.
</aside>
Tire Rack was used in this research which is a great way to compare and learn how to make Discount Tire and our friends at Tire Rack better.
See below for the top violated guidelines overview:
