<aside> 💡 As a user researcher, I identify AB test possibilities through quantitative research to find solutions.
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<aside> ⚡ AB Test Name: T337 Clearly Represent Mobile PLP Filters
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Maintaining clarity on active filters is crucial for effective filtering. Users should be able to easily identify and remove filters to optimize their browsing experience.
If users can easily identify and remove active filters due to clear presentation, then their ability to manage filters effectively and optimize their browsing experience will improve.
We’ll run 2 versions of the Mobile Product List Page flow, default vs variant
Default will remain the same, variant will pull out applied filters and sticky near top of mobile for easy access
Design
DRI: Shelley Hall – UX Researcher
Dev: Adobe Target Consultant
Data: Analytics & Optimization Strategist
PA: UX PA II
Design: Sen UX Designer
QA: Sr UX QA Assurance Analyst